Sales operations
Leads routed, qualified and followed up automatically — before a competitor even answers.
Automation
Your processes, running without you.
Custom automation that connects your CRM, ERP, email and calendar — then runs 24/7 without human hand-off.
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0 silent failures
0
847 runs per day
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Retry built in
How we automate
Automation that holds up
Observable, or it doesn't ship.
Fragile no-code spaghetti breaks the moment a field changes. We build workflows with retries, logging and human checkpoints where stakes are real.
MrZaKaRiA
Founder & Lead Engineer0
YEARS BUILDING SOFTWARE
Why it matters
The most expensive software in your business is the human running between tabs.
Every business accumulates invisible tax: the quote re-typed into the CRM, the invoice data copied into a spreadsheet, the report rebuilt by hand every Monday, the follow-up that didn't happen because someone was busy. None of it shows up on an invoice — but it's the most expensive software you run.
Business automation here starts by mapping that tax, ranking it by hours lost and error risk, then removing it workflow by workflow — wired into the tools you already use, monitored in production, and owned by someone accountable. Not fragile no-code spaghetti that breaks the moment a field name changes.
Who this is for
For teams drowning in copy-paste between systems that should talk to each other.
Back office
Invoices, documents and reports generated and filed without a human touching them.
Founders
Small teams that need the output of a much bigger one, without hiring purely for admin.
Services
Automation services
From a single painful workflow to a fully connected operation.
Business Automation platform
Your own automation hub — integrations, webhooks and scheduled jobs.
AI automation agency
AI workflows, chatbots and assistants built for measurable output.
CRM automation
Lead routing, follow-up sequences and pipeline hygiene on autopilot.
ERP automation
Documents, approvals and reporting flowing without manual entry.
AI services
Chatbots, internal assistants and private AI workflows.
Automatisation Maroc
Automatisation des processus pour les entreprises marocaines.
Flow canvas
Trigger → branch → action — in minutes
Automation is built visually on a canvas: a trigger fires, a branch routes by condition, an action sends the email or updates the record. No code. The canvas runs in production from the moment it's saved.
- Visual trigger → branch → action builder
- Conditions route by score, value, or status
- Human escalation step for high-stakes decisions
Run log
Every run logged, retried, escalated
No silent failures. Every automation run is timestamped and logged. Transient errors retry with backoff. Repeated failures alert you. High-value decisions escalate to a human before acting — then log the outcome.
- Full timestamped run log, live tail
- Auto-retry on transient failures
- Human escalation for rules-defined thresholds
Process
From map to running flows in days
A short, focused engagement that delivers working automation — not a requirements document.
01
Map
Audit the manual work that repeats. Find the 3 flows with the highest return.
02
Quick wins
First automations live in week one — real running flows, not demos.
03
Integrate
CRM, ERP, email and calendar connected. Data flows between them cleanly.
04
AI pass
Where AI makes the automation smarter — routing, drafting, scoring.
05
Monitor
Run log live, alerts configured. You see every run, retry and escalation.
Where the automation capability sits
The stack behind every flow — from simple routing to AI-augmented decisions.
Trigger & event handling
Conditional branching
CRM & ERP integration
Retry & error handling
AI-augmented routing
Monitoring & alerting
What good automation returns
24/7
Workflows running unattended
12+
Years wiring systems together
16+
Businesses served
Proof
Processes that run themselves now
Three workflows that used to need a human every time — and no longer do.
CRMFollow-upAutomation
A 6-person management consultancy, closing deals in a competitive market where speed signals professionalism.
Quote follow-up before competitors wake
A consultancy was losing deals to slower manual follow-up. After automating the sequence, they reply before competitors have opened their laptops.
Problem
After a meeting or inquiry, follow-up was manual. Reps would send a note 'when they remembered'. Competitors with automated sequences were consistently faster.
Solution
Trigger: new lead in CRM. Sequence: personalised intro email in 4 minutes, reminder after 48h, proposal follow-up on day 5, closing question on day 8. All conditional on reply status.
Outcome
- Average first-response time: 4 minutes
- Reply rate up 34 % from personalised timing
- Reps focused on conversations, not sending emails
- First automation paid for the project in 6 weeks
FinanceERPAutomation
A 20-person services company, invoicing 200+ clients monthly, with an accountant doing it manually.
Invoices that file themselves
An accounting team was manually downloading, renaming and filing 200 invoices a month. The automation runs the whole workflow in the background.
Problem
Invoices were generated in ERP, downloaded, renamed by client and date, emailed individually, then filed in a shared folder — a 2-day monthly task.
Solution
Automation trigger: invoice marked 'ready' in ERP. Flow: auto-generates PDF, names by client-date-ref schema, sends personalised email, files in client folder, logs sent status back to ERP record.
Outcome
- 200 invoices processed: 2 days → 40 minutes
- Every invoice named, filed and logged automatically
- Zero manual email sends for standard invoices
- Accountant's 2 days freed for advisory work
ReportingAutomationOperations
A distribution company with a 4-person management team, requiring a weekly ops summary every Monday.
The Monday report nobody writes anymore
An operations manager spent every Monday morning compiling a weekly summary from three systems. The automation now writes it, sends it, and logs it — before 7 AM.
Problem
Every Monday, the ops manager spent 90 minutes pulling stock levels, sales figures and outstanding invoices from three separate systems to compile one report email.
Solution
Cron trigger: Sunday 23:00. Flow: queries ERP for week's sales, stock movements and outstanding invoices. Composes summary in a consistent template. Sends to management team at 07:00 Monday. Logs run.
Outcome
- Monday report delivered at 07:00, automatically
- Ops manager's Monday morning freed entirely
- Consistent format — management reads it in 3 minutes
- One edge case (stock alert) now triggers a second flow
Compare
Engineered automation vs the alternatives
What you get when automation is built — not assembled from drag-and-drop templates.
| Capability | MrZaKaRiA Automation | No-code DIY (Zapier-class) | Manual work |
|---|---|---|---|
| Retry on failure | ✓ with backoff | Limited | N/A |
| Human escalation step | ✓ | No | Always human |
| Connects to your ERP/CRM | ✓ native | Via API add-on | Copy-paste |
| Monthly task cost | Zero (runs free) | 100–2 000 MAD/mo | Staff time |
| AI-augmented routing | ✓ | Basic only | None |
| Monitored & alerting | ✓ full log | Basic | Errors invisible |
Reviews
Automation that holds.
What teams say once the flows are running:
"The Monday report used to own my mornings. Now it's in the inbox before I sit down. Same quality, zero effort. That's the whole story."
Amine T.
Operations lead, Distributor
"I was the human glue between three systems. Copy from ERP, paste to CRM, send the email. Now the flow does it and I check the log. That's the job."
Fatima Z.
Office manager, Consultancy
"I tried Zapier. It worked until it didn't and I never knew why. Here the run log tells me exactly what happened — and if it retried and succeeded I don't even need to look."
Omar K.
Founder, Services firm
"200 invoices a month, manually. Now I check the log Friday afternoon and make sure it ran. Two days of work became 40 minutes of verification."
Houda R.
Accountant, Trading company
FAQ
Automation questions, answered.
What operations leaders ask before automating.
Lead routing, follow-up emails, CRM and ERP data entry, report generation, document workflows, notifications, scheduled jobs — most of the repetitive admin that quietly eats hours between your apps.
2
Which tools can you connect?
CRMs, ERPs, web forms, email, WhatsApp, payment providers, spreadsheets and anything with an API or webhooks — including the systems MrZaKaRiA builds and hosts, which integrate natively.
3
Where does AI actually fit?
Where it earns its place: drafting replies, classifying incoming requests, extracting data from documents and powering internal assistants — always with human checkpoints wherever the stakes are real.
4
How do we know an automation is working?
Every workflow ships with logging and a simple dashboard: what ran, what failed, what it saved. Automation you can't observe is a liability, not an asset.
5
What if a workflow breaks?
Failures alert a human and retry where safe. Nothing fails silently — the whole point is to remove work, not to add a new category of invisible risk.
Map
Get your automation map.
A short working session that ends with a ranked list of exactly what to automate first — and what each one is worth in hours.