Small sales teams
Two to twenty salespeople who need shared pipeline visibility and clean handovers.
Custom CRM development
Custom CRM development built around how you sell
Custom CRM development for small and mid-size sales teams: contacts, deals, tasks and follow-ups in one pipeline that matches your process. We design, build, host and support it remotely from Casablanca, or set up a ready CRM when that fits better.
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Your process
Stages, fields and rules follow how your team really sells.
Your data
Every record sits in a database you control, with export built in.
No per-seat fee
We charge for the build and the running, never per user.
Why teams adopt it
A CRM that gets used
Adoption beats features.
A powerful CRM nobody opens is worse than a plain one the team uses daily. We start with the smallest version that fits your pipeline, then add what your team asks for.
MrZaKaRiA
Founder & Lead Engineer0
YEARS BUILDING SOFTWARE
The short version
What custom CRM development gives you
Most small sales teams track deals across a spreadsheet, a shared inbox and memory. Follow-ups slip and nobody trusts the forecast. Custom CRM development replaces that with one pipeline the whole team works in.
We start from your real sales process: the stages a deal passes through, the fields you need and the rules that trigger a follow-up. Then we build it, import your contacts and train the team on their own deals.
Two routes exist. A custom build, typically Laravel with PostgreSQL or MySQL and a Vue or Next.js front end, suits unusual processes. A ready CRM, Enterprise CRM, is Twenty, an open-source CRM that we install, host and back up for you. We tell you which one fits.
Want the books connected? A CRM can hand won deals to custom ERP development, so a signed quote becomes an invoice without retyping.
Who it is for
Teams losing deals to scattered follow-up
Service businesses
Agencies, studios and consultancies tracking leads from first contact to signed contract.
Call and support teams
Callback queues, statuses and activity reporting for high-volume contact work.
Services
What the CRM covers
From first contact to closed deal, with automation doing the chasing.
Pipelines and contacts
People, companies and deals, with the stages your team uses.
CRM for small business
What a small team needs from a CRM, and what can wait.
Follow-up automation
Lead routing, reminders and sequences that run on their own.
ERP connection
Won deals flow into quotes, invoices and stock.
AI inside the CRM
Drafts and answers from your own records, with the model you choose.
CRM for Moroccan teams
Our French-language CRM page for sales teams in Morocco.
Your model
Your objects and fields, not a template
Most CRMs make you rename your process to fit their fields. We do it the other way round. Deals, people and companies are the start. Projects, sites or contracts join them when your business needs them.
- Stages and fields named in your sales language
- Table, board and calendar views of the same deals
- One customer record shared by sales and support
Follow-up
Follow-ups that run from rules
A new lead starts a sequence: assign an owner, send a first email, set a reminder, escalate if nobody replies. A workflow can call any system that offers an API or a webhook.
- Lead routing by source, region or deal size
- Reminders and escalation when a deal goes quiet
- Replies filed against the right deal
Process
From first call to a pipeline your team uses
A staged plan that gets the team working in the CRM before the project ends.
01
Map the process
We write down your stages, fields, roles and handovers before any code.
02
Import
Contacts, companies and open deals come across, checked for duplicates.
03
Build
Pipeline, views and rules are built in short cycles, with working software to review.
04
Connect
Email and your other systems are linked, so replies file themselves.
05
Train
Your team works on its own deals, not on a demo.
06
Run
We host and support it, or hand it to your own team.
Handover
What a CRM project delivers
Every quote lists these items line by line, with a timeline and a payment schedule.
- The working CRM on its own instance, with roles and permissions
- Your contacts, companies and open deals imported and checked
- Email connected, so replies attach to the right deal
- Follow-up rules and reports agreed in the plan
- Training on your own pipeline
- Hosting, backups and support, if you want us to run it
CRM products
Start from a product when one fits
If one of these fits, you do not need a custom build. If none does, we build from scratch.
Compare
Custom CRM, Enterprise CRM or a SaaS seat
Enterprise CRM is Twenty, run for you by us. SaaS means a vendor's cloud CRM, usually charged per user.
| What matters | Custom build | Enterprise CRM | SaaS CRM |
|---|---|---|---|
| Unusual sales process | Built around it | Within Twenty's features | Within the vendor's limits |
| Where the data lives | Your database | Your PostgreSQL database | The vendor's cloud |
| Per-seat licence | None from us | None from us | Usually yes |
| Integrations | Built to order | API, webhooks, workflows | Large app marketplaces |
| Best when | Your process is your edge | A proven open-source CRM fits | You want no server to run |
Reviews
CRM that gets used.
Words from clients, as they wrote them:
"MrZaKaRiA programming services are exceptional. They’ve helped us develop robust ERP solution that have streamlined our operations. Their team is knowledgeable, efficient, and a pleasure to work with."
ALFIRMA
Manager
"As a startup, we needed a reliable partner for our online presence. The web design, programming, and hosting services we received were outstanding. MrZaKaRiA played a crucial role in our success. We couldn’t be happier!"
SHI
CEO & Founder
FAQ
Custom CRM development questions, answered.
What sales leaders ask before they commit.
It depends on scope. Custom CRM projects start at $10,000, scoped up front with a fixed price and milestones. The quote is itemised, with a timeline and a payment schedule. We scope it, quote it and start within 3 to 5 business days.
2
Custom CRM, Enterprise CRM or a SaaS seat?
Choose Enterprise CRM when Twenty's features fit your process, because the platform already exists. Choose a custom build when your process is unusual or the CRM must live inside your own system. Choose a SaaS seat when you want no server and accept per-user fees.
3
Can the CRM connect to email, WhatsApp and our ERP?
Email connects over IMAP and SMTP, so replies attach to the right deal. A workflow can call any system with an API or webhook, including WhatsApp providers that offer one. Won deals can pass to an ERP we build.
4
Who owns the data and the code?
You own your records. They sit in a standard database and export is built in. On a custom build the repository and documentation are yours at handover. Twenty's core is open source under AGPLv3.
5
What happens to deals stuck in inboxes and spreadsheets?
They are imported during setup, so the pipeline starts full instead of empty. We check duplicates and missing owners with you before go-live.
Next step
Tell us how your team sells today.
Book a call and describe your pipeline and your busiest month. We will say which route fits, then scope it, quote it and start within 3 to 5 business days.